The client, a psychiatrist and psychotherapist who works in private practice, needed a brand and website to advertise her business. I first concentrated on the business’s identity by creating a custom logo to develop a visual brand. The logo was created in Adobe Illustrator and Photoshop. Simple and stylish, it clearly displays the psychiatrist’s initials and can be used in both digital and print media.
I then designed the client’s website around that identity system. The website is hand-coded from scratch—no templates or pre-existing frameworks were used in its development. The website is fully responsive, optimized for all desktop and mobile displays. It features a modern parallax scrolling effect and a jQuery plugin to facilitate smooth and seamless navigation.